CAMPAIGN

RESULTS

• New Followers..................382

• Total Views.........................53,700

• Total Likes..........................653

• Total Shares.......................146

• Total Saves.........................34

EFFECTIVE STRATEGY

This campaign strategically taps into pop culture and trending social science topics to ignite an online discussion about walkable cities. By posing the question of whether the audience is familiar with the concept of "15-minute cities," we aim to engage viewers and encourage them to reflect on urban living. Additionally, we assert that "The Well" is now home to the city's first "1-minute city," creating a buzz that highlights innovative urban design and lifestyle. This approach not only educates but also invites participation, fostering a community dialogue around sustainable urban development.